precision's blog

People are very quick to announce the death of one technology when a newer, similar one arises. Maybe it’s an inherent need to say that they were there first. Whatever the case, a marketer, or anyone, needs to really evaluate what they are saying before making bold statements such as these. Video was poised to kill the radio star at one point and then Howard Stern signed a $500 million contract in 2006 and resigned for $400 million in 2010, not exactly dead by any means. My point is, don’t blame the medium, blame the ones abusing that medium.

With the recent announcement of our new mobile tagging and mobile-optimized site capabilities, we thought we should explain the importance of mobile optimized sites and better yet show you an example so you can experience the advantage first hand. Let us first explain the differences between mobile sites versus desktop based sites accessed via a mobile device.

We’ve done a lot of talking about mobile tagging and other marketing tools and we’ve briefly touched on the true importance, tracking and data. I want to stress how mobile tagging and QR codes are not just some flashy technology to engage consumer. While they are that, keep in mind that largely, QR codes provide higher level of convenience to consumers; they make life easier or offer something to make life better. They are the vehicle that get the user to the desired destination in an easier way.

Smartphones are changing the face of information sharing and acquisition among consumers. A study done by Nielsen on smartphone penetration in the U.S. performed over the last year, shows that it is on the rise among ALL ages across the board over the last year. This study also suggests that smart phone penetration wont be slowing down anytime soon.

A smart man once said, “If you are not integrating, you are coagulating”. Never a truer word spoken, especially when you apply this to marketing. We’re moving to a consumer-controlled environment while at the same time there have never been more tools at a marketer’s disposal. And before I go any further let me just tell you that we are not a company of bloggers. We are a company of doers and we sometimes blog about what we do. And this is one of those times. We realize that we must stay ahead of the curve. This is an industry where it really matters.

The “QR” in QR Code stands for “Quick Response”. And this is the beauty behind these little barcodes; they enable one to take a printed piece of any kind and quickly be routed to a website, landing page, mobile app or a Youtube video. No more hand writing links to visit later or manually typing them on your phone, just a simple and quick scan away from digital media.

Don’t let the picture fool you, Augmented Reality is vastly different from Virtual Reality. I’m sure many of you innovators and early adopters are already using Augmented Reality. For those of you who have not here’s a clinical definition; Augmented Reality (AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. Click here to get the full lowdown.

There are many a changes here at Precision so as we get our blog rolling along we are doing a few introductory blog posts, “Declarations of Intent” if you will. In case you missed our official inaugural post, read it here.

Many years ago I remember sitting through a leadership conference and the confident speaker finished his bold lecture by saying, “in your life you will either lead or follow, and if not, get the #@&* out of the way”. I have never forgotten that fact and have always asked myself that same question throughout my own career to “correct my position” as it where, to make sure I was on course. To be upfront with you, that is the same question we asked ourselves here at Precision in order to perform our own course correction.